The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Quality Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.






Did Quality Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Quality Subaru

Subaru and Quality Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Quality Subaru Holds A Pet Adoption Event - Catherine G

On January 21st 2023, Quality Subaru held a very special pet adoption event. Volunteers from 'Where the Love is' Animal Rescue were on hand with adorable, adoptable puppies and dogs. Smiles filled with showroom, as people came from all over the state to see these precious animals. Radio 104.1 WMRQ personalities were on hand to broadcast live during the event. Where the Love Is, Inc. (WTLI) is a 501(c)3 nonprofit animal rescue organization founded in Hamden in July 2013 and serves communities throughout Connecticut, and beyond. Where the Love Is have rescued and adopted out over 600 dogs and cats throughout Connecticut and beyond, including dogs from shelters in Texas, Louisiana and Georgia. They ensure all pets are fed, fully vetted, receive love and some training before they are adopted out. The shelter is run 100% by volunteers and donations. Thank you Quality Subaru for hosting such a successful event.

Quality Subaru Holds A Pet Adoption Event


Quality Subaru and the Meriden Humane Society have teamed up to help our less fortunate, furry friends. Founded in 1893, the Meriden Humane Society is a non-profit, animal shelter and rescue facility. Many of our animals are taken from high-risk situations or surrendered by private citizens who are no longer able to care for their animals. Our organization is privately run and operated. We are supported by patrons and residents who donate to our facility. Contrary to popular belief, we are not affiliated with the Connecticut Humane Society. Without the help we receive from the citizens of our community and surrounding communities, we would not be able to save all the animals that we do. In November and December, The Meriden Humane distributed boxes to 64 sites in the greater Meriden area. These sites included businesses, police departments, churches, and many more organizations. Thank you, Subaru!

Meriden Humane Society

Zero to Hero. The transformation of one amazing dog who endured so much trauma. - Kim S

Xero (pronounced zero) came to The Meriden Humane Society from a family that was just unable to take on a dog with Xero’s needs. Xero was a typical mouthy, playful, and strong German Shepherd pup, but the family didn’t have the time to invest in him. They tried, they tried hard and even enrolled Xero in a thought-to-be reputable board and train facility. Xero was brought to this well-reviewed board and train facility and trusted them, but unfortunately those reviews were wrong. The owner of the facility had his home raided as well as the facility. Illegal explosives were found, dogs were being starved, and intimidation tactics were being implemented in an attempt to train dogs. Among these dogs, this included Xero. The business owners stopped trying to help dogs but instead wanted to monetize them by trying to create animals trained for combat, bomb sniffing etc. Xero was returned home, worse than before he left, shattered, unsure and scared. Xero’s family reached out to Meriden Humane Society and upon evaluation we found a young dog that had suffered so much trauma and fear. There was no emotion in Xero’s eyes, Xero was a shell of a dog that would just sit at your feet unsure of what to do next. Xero needed us. The MHS dog team immediately jumped into action and dedicated the time and energy to help rebuild Xero, to teach him love and trust. Slowly but surely and through building a bond with the dog team, Xero began to put on the weight he had lost, began to trust humans again, and realized he was loved and would never be put in harm's way again. We renamed him Hero for all that he endured and knowing he could overcome the trauma he had been through. The name Xero is no longer known to Hero as he became a happy dog with a brighter future. Hero is now living his best life with his new mom and dad, and two human sister siblings who he absolutely adores! A special thank you goes out to his adoptive family for seeing Hero for the amazing dog that he is and giving Hero the life, he deserves and showing him endless commitment and love. Additionally, The Meriden Humane Society would like to thank our partners at Quality Subaru of Wallingford for their ongoing support with our mission. It is through community partners such as this that we are able to reach families such as Hero’s former & current family; enabling us to help more animals live their happily ever after with all the unconditional love they should ever need. We could not further our mission without our community; and are forever grateful to our community partners for your belief in our mission.

Meriden Humane Society
Zero to Hero. The transformation of one amazing dog who endured so much trauma.

Meriden Humane Society Pet Adoption - Kim S

This past Saturday (10.08.22) the Meriden Humane Society hosted a remote Pet Adoption Event at the home of Quality Subaru, in Wallingford. Quality Subaru shared a generous gift to assist in adopting some of the animals looking for fur-ever homes. Potential adopters and volunteers were greeted with apple cider donuts, hot apple cider, coffee and the pets were greeted with home made pet treats. Unexpectedly, some animals were dropped off for rescue at the same event and are looking forward to a better life, especially for one that was found out in the morning cold. It's never too late to donate!!

The Meriden Humane Society Animal Rescue
Meriden Humane Society Pet Adoption


Saturday, October 8, 2022. Branford, CT. A beautiful, sunny day was the backdrop to remember Kyle Hermann and raised funds to help prevent senseless occurrences of drunk driving tragedies and give voices to the voiceless. Many good hearted sponsors including Quality Subaru made the day possible along with many volunteer hours and days. "We are grateful to be part of MADD’s caring and supportive community. Funds raised will help provide free victim impact services and access to supportive experts and resources. Your generous spirit will help support many victims and families in Connecticut. Kyle’s life epitomized positivity and we are honored to continue his giving spirit as a way to prevent our loss happening to other families. Like thousands of deaths and injuries of impaired drivers, Kyle’s death was totally preventable. Kyle became one of those horrible statistics, murdered at the hands of another, in a violent crime, by a drug-impaired driver’s selfish choice. In the midst of our own grief, we strive to make changes that contributed to Kyle’s death. Kyle had no choice, no voice and became powerless. But we have a choice, a voice and are empowered to do what we can to prevent other families from experiencing the same kind of loss we live with every single day over these past four years." ~Erin & Larry Hermann Although this year's day has passed, donations are still being accepted conveniently at the following link until 12/8/22:



August 2022, SUBARU LOVES LEARNING MONTH created quite the buzz around CASIMIR PULASKI ELEMENTARY SCHOOL in Meriden, CT. Students of six dedicated teachers were chosen to benefit from this ongoing event. Each of the six fine teachers received $3,500.00 to be used to further enhance the learning experience for many students. In the past, students were directly involved in how the money was spent to enhance their education. Items selected previously were books for the library, musical instruments, technology enhancements, and much more.

Casimir Pulaski Elementary Middle School


On September 10, 2022 volunteers from SAVE THE SOUND and QUALITY SUBARU came together to hold a clean up day at HANOVER POND PARK and LINEAR TRAIL. The volunteers collected six huge bags of trash, a large abandoned power cable and other large debris. Braving the heat made the day more interesting. The city of Meriden dedicated the linear trail in 2013. Ann B. of Quality Subaru said she is already looking forward to next year's event.



August 20,2022: The Polish Legion Of American Veterans held the 16th annual Henrietta Kulinski Scholarship Fund Golf Tournament at Portland West Golf Course in Portland CT. The tournament was a great success. Quality Subaru helped contribute to the success again this year as well as many other fine sponsors. PLAV not only supports The Henrietta Fund but also helps other areas of the community including patient recreation visits at the West Haven V.A., support for the local Military Honor Guard, Memorial Day graveside flags and much, much more. A number of PLAV members are long time Quality Subaru customers, this is a great partnership that we expect to continue.


15th Annual Fall Harvest Dinner - Steven C

Quality Subaru employees donated over 100 lbs. of food, as well as a monetary contribution to support a local Masonic lodge during their annual Fall Harvest Dinner, hosted by Steven E. Canada Sr. Every year since 2007, this dinner has been held to bolster a strong sense of community, family, and of course, giving thanks. Proceeds are used to purchase additional food, hygiene products, and clothing which is all donated to local charities, as well as directly to local families in need. For 2021, food donations totaled over 800 lbs.! On behalf of all of us from the Canada family, we would like to thank Quality Subaru, and all of you who helped support us in giving back to our community! We are proud to have such a great support system in helping those less fortunate.

15th Annual Fall Harvest Dinner


Did you know that Make-A-Wish grants more than 15,000 wishes nationwide every year? That’s a lot, yes. But that’s only 50% of the eligible kids. Every hour of every day, on average, three children are diagnosed with a critical illness. Every one of these kids needs a wish to give them strength and help them heal. I’m fundraising so more deserving kids and their families can know the true happiness, relief and renewal a wish can bring. Quality Subaru has donated to the TRAILBLAZER CHALLENGE, a 26 mile hike and fundraiser for MAKE A WISH, one of Quality Subaru is proudly sponsoring Jay O'Connell, a long time and loyal customer and Subaru owner since 1977. Jay will be doing the 26 mile hike at Bear Mountain State Park, NY on September 10,2022. Please consider donating to a great effort to make the lives of the MAKE A WISH children brighter.