The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Quality Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
CONNECTICUT HUMANE SOCIETY
JAMES MORAN MIDDLE SCHOOL
MASTER'S MANNA SHELTER
BRIAN ASH MEM FIRE PREV FUND
Love Promise Stories from Quality Subaru
Subaru and Quality Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Save the Sound cleanup at Hanover Pond - Annalisa P
Save the Sound thanks Quality Subaru for hosting a volunteer trash cleanup at Hanover Pond in Meriden this past September. We are grateful to them for coordinating this event and helping to make our local parks and waterways cleaner and safer for everyone!
Quality Subaru's Love Promise: A Magical Sendoff for Chloe - Kris M
Quality Subaru has been a cherished and committed partner of Make-A-Wish® Connecticut for many years, playing a vital role in making life-changing wishes come true for children with critical illnesses. Their unwavering support has touched the lives of countless wish kids—like Chloe, a shining example of courage, joy, and hope. Chloe is an outgoing and spirited five-year-old who bravely faces the challenges of a respiratory disorder, always with a big smile and an even bigger heart. She loves playing outside, spending time with friends, and has dreams of becoming a pediatric occupational therapist one day. She recently began competitive dance—learning tap, jazz, and ballet—and when asked her favorite color, her answer is simple: rainbow! So when it came time to choose her wish, Chloe knew exactly what she wanted: to visit the biggest playground in the world—Walt Disney World® Resort. To celebrate her upcoming adventure, the team at Quality Subaru made sure Chloe felt like a true VIP. Greeted by Joe, the owner, and Peter, the general manager, Chloe was welcomed by the entire staff with colorful signs, pom-poms, and Disney ears for a magical sendoff. She even brought her own pink camera to capture every joyful moment! The celebration included exploring Subaru cars, sharing laughs, and enjoying pizza, cake, and Disney-themed gifts—all in Chloe’s honor. The joy in the room was undeniable, creating memories that Chloe and everyone present will never forget. But Quality Subaru’s impact goes far beyond a single celebration. Through their continued participation in the Subaru Share the Love® Event, they’ve rallied the community and made a generous donation to Make-A-Wish Connecticut—helping to grant even more wishes for local children.
Quality Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Wallingford, this is a harsh reality. Helping others strengthens communities, which is why Quality Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Quality Subaru have helped nearly 900,000 children and adults in urgent need. On 02/06/2025, Quality Subaru donated 120 coats to Boys & Girls Club of Meriden. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Quality Subaru Spreads Warmth and Hope at MidState Medical Center Through Subaru Loves to Care - Paige C
Quality Subaru proudly participated in the Subaru Loves to Care initiative in partnership with the Leukemia & Lymphoma Society (LLS), delivering compassion and support directly to patients at MidState Medical Center. As part of this heartfelt effort, the team generously donated 80 warm blankets and 10 patient care kits to individuals undergoing cancer treatment. These thoughtful gifts served a greater purpose than comfort alone—they were a powerful reminder to patients that they are seen, supported, and not alone in their fight. The patient care kits were filled with comforting and useful items to help ease the treatment journey, while the blankets offered warmth—both physically and emotionally. Quality Subaru’s dedication to the community shines through efforts like these. Their compassion, generosity, and unwavering support reflect the true spirit of the Subaru Loves to Care initiative and continue to make a meaningful impact on local lives.
Quality Subaru and Make A Wish CT raise $25,000! - Pam K
Dear Peter and Joe, Thank you so much for your incredibly generous donation—and congratulations on the such a successful Share the Love campaign! Chloe was absolutely thrilled to visit the retailer, and she and her family were overwhelmed by the warm welcome and thoughtful celebration—complete with her favorite things: pizza, cake, and Disney toys. It was the perfect send-off for her wish trip to and a moment she’ll never forget. Your unwavering support over these many years has meant the world to us—and even more to the children whose lives you’ve helped transform. With over 300 wishes currently waiting to be granted, we rely on compassionate partners like you to help bring these life-changing experiences to families who need them most. Your generosity does so much more than fund wishes—it brings hope, joy, and strength to children battling critical illnesses. The impact of your support lasts far beyond a single moment, creating lasting memories during some of life’s most difficult times. Thank you for being such an essential part of our mission. We are deeply grateful for your continued partnership and look forward to making many more magical wishes come true together. With heartfelt thanks, Pam
Quality Subaru partners with LLS - Paige C
Hi, everyone! I hope you are all doing well. I'm so excited to celebrate the success of our recent delivery, and it wouldn’t have been possible without you! Your participation and heartfelt involvement made a real difference in the lives of patients and their families. Thanks to your efforts, patients received blankets and inspiring messages of hope that will bring comfort and support during their journeys. Your kindness truly shines through, and we’re beyond grateful to have you as part of this mission. Thank you for showing up, caring deeply, and helping us spread hope. We can’t wait to continue this incredible work together! I've attached some pictures from the delivery. Best, Paige PAIGE CARROLL | Campaign Development Manager, Student Visionaries of the Year The Leukemia & Lymphoma Society – Connecticut-Albany-Eastern NY cell 203.558.7473 | paige.carroll@lls.org
Quality Subaru sponsors Cheshire Robotics team - Yulin D
The MechaRAMS extend our heartfelt gratitude to our generous sponsors for supporting us through another successful robotics season. Your contributions made it possible for us to grow, compete, and excel This year, we had another successful season, finishing strong in the New England Region (58th out of 190 teams). Highlights included reaching the quarterfinals at both our Waterbury and Western New England University district events; where we also won a District Quality Award at the former. Qualifying for the New England District Championship, we ranked 26th in a tough division and were honored with a Regional Quality Award, recognizing our robot's machine robustness in concept and fabrication. We capped off the season by ranking 7th in Connecticut and reaching the quarterfinals at the CIAC State Championship. None of this would have been possible without your belief in our mission and your continued support. Parts are getting more expensive, and your donations ensured we had what we needed, and backups. Thank you so much for helping us with the season. With sincere appreciation, The MechaRAMS
Quality Subaru donates to Wallingford Veterans Coffee House - Beverly C
Quality Subaru partnered with WVCH, to help honor and feed Vietnam Veterans. Joe Blichfeldt, owner of Quality Subaru attended the event and thanked his fellow veterans for their service
Quality Subaru Partners with The Tim Tebow Foundation for "A NIGHT TO SHINE" - Craig A
Quality Subaru provided food for the Tim Tebow Night to Shine event. Night to Shine, a prom for individuals with special needs, was initiated by the Tim Tebow Foundation in 2015 as a way to celebrate the foundation's 5th anniversary. It has since grown into a worldwide movement, held annually on the Friday before Valentine's Day. The event is a celebration of individuals with disabilities, honoring and valuing them through a prom-themed experience, including a red carpet entrance, dancing, and a crowning ceremony
Quality Subaru Partners With Arbor Day Foundation - kelly H
April 12, 2025 – Wallingford, CT – In celebration of Arbor Day and in keeping with a strong commitment to sustainability, Quality Subaru proudly partnered with the Arbor Day Foundation to give away free trees to customers on April 12th. Through this special initiative, Quality Subaru distributed 94 trees to customers, helping promote environmental awareness and encouraging greener communities. The event, part of Subaru’s larger “Subaru Loves the Earth” campaign, reflects Quality Subaru’s dedication to making a positive impact both locally and globally. By teaming up with the Arbor Day Foundation, one of the most respected environmental nonprofits in the country, Quality Subaru is helping to ensure a cleaner, greener future for all. “We’re proud to support our customers in making an impact through something as simple—and powerful—as planting a tree,” said a spokesperson for Quality Subaru. “These trees will grow to clean the air, provide shade, and add natural beauty to our neighborhoods. It’s one small way we can give back to the planet and our community.” Each tree handed out came with easy planting instructions, making it simple for recipients to plant them in their own yards or neighborhoods. Customers were enthusiastic about the opportunity to take part in something meaningful, with many expressing gratitude for the chance to contribute to a healthier environment. The Arbor Day Foundation’s mission to inspire people to plant, nurture, and celebrate trees aligns perfectly with Subaru’s environmental values, and this event highlighted the powerful change that can occur when businesses and customers work together. As Earth Day approaches, Quality Subaru continues to look for ways to support sustainability efforts and strengthen community ties. The dealership encourages everyone to plant a tree, take care of the Earth, and drive change—literally and figuratively.
