Subaru's Commitment to Safety: A Legacy of Care and Innovation
Welcome to Subaru's World of Safety
The 2024 Crosstrek stands out with its unique blend of compact convenience and robust capability. Safer than ever, it now comes with an upgraded EyeSight Driver Assist Technology suite and available active safety features like Blind-Spot Detection and Rear Cross-Traffic Alert. With its 8.7 inches of ground clearance and the available 2.5-liter, 182-horsepower SUBARU BOXER® engine, the Crosstrek is built for responsive, agile driving. Plus, 97% of Crosstrek vehicles sold in the last 10 years are still on the road, a testament to its enduring quality.
The Subaru Difference: A Focus on People
Our philosophy, "Focus on people. Think about what is important to people who use cars. And create new value with cars," captures the essence of the Subaru Difference. This approach is reflected in every vehicle we create, ensuring that each Subaru is more than just a car - it's a safe, reliable, and enjoyable companion on your journey.
Aiming for the Highest Standards in Safety
Our relentless pursuit of vehicle safety is manifested in our comprehensive approach, encompassing Primary Safety, Active Safety, Preventive Safety, and Passive Safety, along with Connected Safety. This holistic view stems from our commitment to delivering the world's highest standard of safety and peace of mind for everyone on board.
The Road to Zero Fatal Traffic Accidents
Our dedication to safety is not just a promise but a tangible goal. We're striving to achieve zero fatal traffic accidents among Subaru occupants and those involved in collisions with Subaru vehicles, including pedestrians and cyclists, by 2030. This ambitious target reflects our commitment to developing vehicles that contribute to the eradication of traffic accident fatalities, embodying our vision of a safe, accident-free world for all.
Join us on this journey of safety and innovation, where every Subaru is engineered with your well-being at its core.
Innovating for Safety: Subaru's Advanced Approach
Evolving Safety Technology at Subaru
At Subaru, we're constantly evolving our approach to safety technology. Our commitment goes beyond mere compliance; we aim to set new benchmarks in vehicle safety. This ambition is driven by our overarching safety philosophy, which seeks to deliver unsurpassed safety and peace of mind to all passengers. Our journey of innovation is a continuous pursuit of excellence, ensuring that every Subaru offers the ultimate in safety.
Revolutionizing Development for Enhanced Safety
In our quest to further advance our safety technologies, including crucial areas like electrification and environmental friendliness, Subaru has transformed its development systems. This strategic shift from traditional functional organizations to a more integrated, value-focused approach has allowed us to enhance our capabilities in developing cutting-edge safety features. Our restructured development system is not just about making cars; it's about creating safer, more reliable, and environmentally conscious vehicles for our customers.
Subaru's Safety Technology: A Fusion of Values and Functions
This new development paradigm at Subaru represents a fusion of values and functions, enabling us to integrate advanced safety features seamlessly into every aspect of our vehicles. From intuitive designs that enhance visibility and control to sophisticated driver-assist systems, our cars are built with an unwavering focus on safety. This integrative approach ensures that every Subaru model, whether it's a family SUV or a sporty sedan, is equipped with the most advanced safety technologies to protect you and your loved ones.
In Subaru's world, safety is not an option; it's a fundamental aspect of our car-making philosophy, ensuring that every journey is as safe as it is enjoyable.
Subaru's Vision for a Safer Tomorrow: Zero Fatal Traffic Accidents by 2030
A Commitment to Life-Saving Innovation
At Subaru, our vision of safety transcends conventional boundaries. Our ambitious goal is clear: achieve zero fatal traffic accidents involving Subaru vehicles by 2030. This target reflects our unwavering commitment to safety, not just for Subaru drivers and passengers, but for all road users, including pedestrians and cyclists.
Four Pillars of Safety
To realize this vision, Subaru has developed a comprehensive safety strategy, focusing on four key areas:
- Primary Safety: Designing cars with enhanced visibility and ergonomics to prevent driver fatigue and ensure a safer driving experience.
- Active Safety: Enhancing vehicle controllability to empower drivers to avoid potential hazards.
- Preventive Safety: Implementing advanced technologies like EyeSight for pre-crash braking and collision avoidance.
- Passive Safety: Creating robust vehicle structures and safety features to mitigate damage and protect occupants in the event of an accident.
By refining these areas, we aim to significantly reduce the rate of fatal traffic accidents.
Balancing Automation with Human Expertise
Our approach to safety technology balances the strengths of human drivers with the capabilities of advanced systems. Subaru believes in respecting what humans do best while entrusting vehicles with tasks that are challenging for drivers. This philosophy has led to the continuous improvement of our driver assist technology, such as the Advanced Driver Assistance System (ADAS), which is increasingly effective in preventing and mitigating accidents.
Facing Challenges Head-On
Despite technological advancements, certain types of accidents, like those involving cyclists, still pose significant challenges. Subaru is actively developing solutions to address these issues, utilizing our expertise in intelligence technologies and connected safety features.
Join us in our journey towards a safer future, where every journey in a Subaru is a step closer to a world free of traffic fatalities.
Subaru's Safety Excellence in the United States
A Proven Track Record of Safety
In the United States, a key market for Subaru, our commitment to safety has yielded remarkable results. For 14 consecutive years, Subaru vehicles have maintained a rate of fatal traffic accidents lower than the average for major selling brands in the U.S. This impressive record is a testament to our dedication to safety and the effectiveness of our safety technologies.
Data-Driven Safety Assurance
Our safety record is not just a claim; it's backed by rigorous analysis and data. Independent evaluations based on data from the U.S. Fatality Analysis Reporting System (FARS) demonstrate Subaru's consistent performance in ensuring safety on American roads. This unwavering focus on safety has made Subaru a trusted name among American drivers and families.
Subaru's Safety Commitment: Beyond the Numbers
While these statistics are significant, they represent more than just numbers. They reflect our deep commitment to protecting lives and providing peace of mind to our customers. Every Subaru vehicle sold in the United States is designed with the highest standards of safety, ensuring that drivers and passengers can enjoy their journeys with confidence.
Join us in celebrating Subaru's legacy of safety in the United States, where each Subaru vehicle is a guardian on the road, keeping you and your loved ones safe.
In-depth Analysis of Subaru's Safety Features
Primary Safety: Vision and Comfort for Safe Driving
Subaru's legacy as an aircraft manufacturer has instilled a relentless pursuit of "accident-free vehicle" design. This philosophy drives our focus on primary safety, ensuring optimal visibility and driving position. We've minimized blind spots and enhanced visibility under challenging conditions like rain or night driving. Additionally, our intuitive interface design ensures that crucial controls are easily accessible, minimizing driver distraction.
Active Safety: Stability and Control in Every Scenario
Safety at Subaru is not just about reacting to hazards; it's about preventing them. Our active safety features ensure stability and precise control, even in adverse conditions. We've fine-tuned our vehicles for exceptional stability, smooth cornering, and responsive braking, providing peace of mind in every drive.
Preventive Safety: Advanced Protection with EyeSight Technology
EyeSight, Subaru's pioneering driver assistance technology, represents our commitment to preventive safety. With improved image recognition and wider viewing angles, our new stereo cameras enhance pre-crash braking and collision avoidance capabilities, making driving safer in various scenarios, including interactions with pedestrians and cyclists.
Passive Safety: Robust Protection in Every Scenario
Our passive safety features are designed to protect in the event of an accident. The unique Ring-Shaped Reinforcement Frame provides high collision absorption from any direction. Our focus extends to pedestrians too, with designs that reduce injury risk in the event of a collision.
Connected Safety: Data-Driven Assistance for Peace of Mind
Subaru's connected safety features leverage technology to enhance overall safety. The Advanced Automatic Collision Notification system aids in swift rescue efforts following an accident. Furthermore, the Driver Monitoring System attentively watches over the driver, detecting signs of distraction or drowsiness and providing alerts.
At Subaru, safety is an all-encompassing commitment, built into every aspect of our vehicle design and technology, ensuring you're always in safe hands.
Real Stories, Real Safety: Subaru's Impact on Lives
Customer Testimonials: Safety in Action
At Subaru, we take pride in the stories shared by our customers, where the safety features of our vehicles have made a real difference. From families who have experienced the protective capabilities of our cars during accidents, to daily commuters who feel more secure with features like EyeSight and all-wheel drive, these testimonials offer a personal glimpse into the impact of our safety commitment.
A Legacy of Safety Awards
Subaru's dedication to safety has been recognized with numerous awards and accolades. These honors, from respected automotive and safety organizations, are a testament to our relentless pursuit of vehicle safety excellence. They highlight the trust and confidence that industry experts have in our vehicles' ability to protect what matters most - our customers and their families.
Safety: The Core of Every Subaru Story
Every Subaru comes with a story of safety, reliability, and peace of mind. These customer experiences and industry recognitions are not just accolades; they're proof of our unwavering commitment to safety, making every Subaru journey a trusted and secure experience.
Join the Subaru Safety Journey
A Promise of Safety and Peace of Mind
As we've explored, Subaru's commitment to safety is deeply rooted in every aspect of our vehicle design and innovation. From our pioneering safety technologies to our ambitious goals for a safer future, every Subaru is built with your safety in mind.
Experience the Subaru Difference
We invite you to experience the Subaru difference firsthand. Explore our range of vehicles, each crafted with our comprehensive safety features, and find the perfect Subaru that meets your needs for safety, comfort, and performance.
Contact Us Today
Interested in learning more? Call or Visit Quality Subaru for more information. Embrace the peace of mind that comes with driving a Subaru, and join our family of satisfied customers who trust their safety to us.
